DIGITAL SERVICES

PRODUCT ENGINEERING

Creating experiences that your customers would love

According to a McKinsey report, the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts. The process of product engineering begins with understanding what users really expect and making sure to capture their desires in the details of the products.

According to a Harvard Business Review, if consumers can’t quickly grasp how to use your product, it’s toast. As a business leader, you already know that it is a myth that user satisfaction depends only on the technology used in building the product. While good technology is foundational to the development of a superior product, user satisfaction depends on several other factors. A product can only gain customers’ trust when it adds value to their lives. The process of product engineering begins with understanding what users really expect and making sure to capture their desires in the details of the products.

The three key stages of the product engineering process are:

Experience Design

An axiom that companies have fallen for in the past is – “If you build it, they will come.” According to a Harvard Business Review, even a revolutionary product is bound to fail if there is no market for it. One cannot bring in customers just by developing an amazing product. Instead, the product must be user-centric, designed to meet the needs of the customers. Experience design helps to gain a deep understanding and empathy for the end-users. This makes enterprises more customer-centric rather than product-centric resulting in a solution that benefits everyone – both the enterprise as well as the customers.

Product Development

Product Engineers are in charge of developing a solution that meets business goals and helps solve the right problem as fast as possible. Using computer-aided software applications, product engineers design, analyse, and test products before they move on to manufacturing. This saves the company significant amounts of time and money.

Product Maintenance & Support

To keep running smoothly, your car needs regular tuning up and inspection. Similarly, in the software world, maintenance and support services ensure that your software keeps running efficiently and effectively. These services help keep software systems in top shape by identifying bugs, securing data and network infrastructure, improving product quality, and ensuring a successful go-to-market.

How will you reduce customer support calls and improve user-satisfaction metrics? How will you make sure that your success is not short-lived, and your customers keep coming back to you? How will you increase your market share by closing feature gaps and creating differentiation? How will you ensure that your product is stable with fewer or no bugs? Feuji’s Product engineering service is the answer to these and other critical questions that you have.