THE SUSTAINABLE RELATIONSHIP

“If you believe business is built on relationships, make building them your business.”  -Scott Stratten  An essential part of business success is having a strong network. According to a Harvard study, 85% of professional success comes from people skills. Relationship building doesn’t just take the definition of meeting with new people but is defined as stepping out of one’s comfort…

CUSTOMER EXPERIENCE- THE NEW COMPETITIVE ADVANTAGE

“Customer experience is the next competitive battleground” -Jerry Gregoire Brands have evolved and the evolution not only accompanied with it great successes, but also some fundamental challenges into brand strategy. One of the major challenges in today’s business is to answer the ever-changing customer expectations with unmatchable customer experiences. Every brand today, has an opportunity to either win a new…

TOMORROW, THERE IS LIGHT!

“In the rush to get back to normal, use this time to decide which parts of normal are worth rushing back to.” -Dave Hollis Change releases inertia and saves humanity from risk aversion. We, humans, are hesitant to change, as it endangers our stability. But we don’t realize that to recover from a downturn, we need to change. We need…