CONNECTING EMPLOYEES WITH CUSTOMERS
“To win in the marketplace, you must first win in the workplace.”-Douglas Conant A satisfied employee is a great advocate to a company’s brand and a high-performance asset in the organization. Most organizations choose the customer route to win their markets. Today, organizations are finding new ways to satisfy employees, so employee experiences complement customer experiences. In this dynamic world, industries depend hugely on data. It gets more interesting when organizations can collect, store, and analyze behavioral data of employees like empathy, satisfaction, ambition, insecurity, and happiness.
TOMORROW, THERE IS LIGHT!
“In the rush to get back to normal, use this time to decide which parts of normal are worth rushing back to.” -Dave Hollis Change releases inertia and saves humanity from risk aversion. We, humans, are hesitant to change, as it endangers our stability.”
CUSTOMER EXPERIENCE- THE NEW COMPETITIVE ADVANTAGE
“Customer experience is the next competitive battleground” -Jerry Gregoire Brands have evolved and the evolution not only accompanied with it great successes, but also some fundamental challenges into brand strategy. One of the major challenges in today’s business is to answer the ever-changing customer expectations with unmatchable customer experiences.
THE SUSTAINABLE RELATIONSHIP
“If you believe business is built on relationships, make building them your business.” -Scott Stratten An essential part of business success is having a strong network. According to a Harvard study, 85% of professional success comes from people skills.
TODAY’S AGILE WORLD!
“I came to the conclusion long ago that limits to innovation have less to do with technology or creativity than organizational agility. Inspired individuals can only do so much.”
THE FORGOTTEN ‘C’ - COMMUNICATION
“The single biggest problem in communication is the illusion that it has taken place” -George Bernard Shaw Businesses are primarily run by 3Cs, Consistency, Compass, and Communication. Companies have growth charts, performance metrics and strategies to track consistency
THE SOCIAL IMPACT OF SUSTAINABLE BUSINESSES
“Creating a strong business and building a better world are not conflicting goals. They are both essential ingredients of long-term success”. -Bill Ford Sustainability is measured in three basic dimensions- environmental, social and economic, and all three are inter-related.
“Design is not just what it looks like and feels like. Design is how it works” -Steve Jobs A company’s life begins with an idea that can change the thinking and thrives with a thinking that injects the new normal, design.
DIVERSITY AND INCLUSION
“Diversity is about all of us, and about us having to figure out how to walk through this world together” -Jacqueline Woodson Human beings are the most gifted creatures on earth yet suffer from an unconscious bias of preferring sameness. However, today’s world demands inclusive leaders.
THE FOUNDER’S MINDSET
“It’s not about working harder; it’s about working the system.” -Evan Spiegel One action of a visionary changes an entire system. It is thus important that leaders take one transformative decision a day, instead of taking ten trifling decisions. Systems are built, not only by prescience